, fell short of john mccain by a couple million votes, so what happened? >> look, i think their organizational structure was in place, but this again, to get to the way mr. romney ran his campaign. somebody made an interesting point to me this week and said, you know, the very end he wasn't enthusing big crowds, he was enthusing people who should have been with them from the start. and when he finally turned after the denver debate and finally got momentum. it wasn't enough time to bring in the undecided voters and people that were sort of marginal in the end because he spent so much of this time, campaign, instead letting obama define him and deciding to run a referendum campaign on the president. >> what about the minority vote, asians, hispanics, jason, they went even bigger numbers for president obama this year, than four years ago. >> oh, sure, i mean, that's-- he got, particularly latinos, this were more of them, they made up larger percentage of the electorate and won more of them. and that may have been the key, particularly in the swing states in